Sorare officially announces its agreement with the English Premier League to create digital player cards based on Ethereum for its well-known fantasy sports platform.
The English Premier League and blockchain-based fantasy sports company Sorare have agreed to use Sorare’s platform to issue digital player cards based on Ethereum.
In recent years, Sorare has developed an intriguing use case for Ethereum-based fantasy sports and digital card trading, enabling fans to print, collect and exchange different player cards with other users on several nonfungible tokens (NFT) marketplaces.
To get more about their most recent agreement, which puts the Premier League at football fans’ fingers, Cointelegraph contacted Sorare. The league and the corporation had been in talks for a while, according to a Sorare spokeswoman, even though the collaboration was only formally announced on January 30.
In 2019, Sorare started to make strides within the Premier League network by adding West Ham United as a partner of its platform. According to information obtained by Cointelegraph, the League and Sorare have reached a four-year agreement, with the partnership’s worth remaining secret for legal reasons.
A company spokesman also broke down the structure of the deal, in which Solare would pay the league upfront for licensing rights. From there, digital ticket sales would be split between Solare and the Premier League.
Sorare creates digital cards for Premier League players on the Ethereum blockchain. The platform has long used the ERC-721 token standard for NFT player cards. This can be collected by fans, traded, and used to play in the platform’s free-to-play fantasy sports leagues.
The digital map of the Premier League will first be bought on Sorare and then traded on compatible markets such as OpenSea. The fantasy sports platform continues to champion connecting fans, players, and organizations with blockchain technology.
“For Sorare, this underlying technology is the means, not the ends, to connecting users with their favourite clubs, and we welcome it powering the next generation of sports fandom and entertainment.”
In recent years, NFTs, such as digital trading cards and highlights from other sporting codes, have become well-liked collectibles. In 2021, the popularity of NBA Top Shots skyrocketed, and blockchain-based platforms have continued to have an impact on the football industry.